--- title: Viviota Blog | Patricia Friar description: Patricia is the Director of Marketing and a founder of Viviota. She is an expert in marketing for emerging high-tech companies. --- [![](https://blog.viviota.com/hs-fs/hubfs/Viviota_October2019%20Theme/images/Logo/cropped-Viviota-1-4.jpg?width=150&height=50&name=cropped-Viviota-1-4.jpg)](https://viviota.com/) - [Home](https://viviota.com/) - [Products](https://viviota.com/products/) - [Solutions](https://viviota.com/solutions/) - Resources - [Knowledge Center](https://viviota.com/resources/) - [News & Events](https://viviota.com/news-events/) - [Partners](https://viviota.com/partners/) - Company - [About](https://viviota.com/about/) - [Leadership](https://viviota.com/leadership/) - [Blog](https://blog.viviota.com/) - [Contact](https://viviota.com/contact/) # Viviota Blog ## Patricia Friar Patricia is the Director of Marketing and a founder of Viviota. She is an expert in marketing for emerging high-tech companies. ![Patricia Friar](https://blog.viviota.com/hubfs/patricia_shoulder_140-2.jpg) ## [Ghostwalk Your Automotive Data - Making Sense of Sensor Data](https://blog.viviota.com/ghost-video) Posted by [Patricia Friar](https://blog.viviota.com/author/patricia-friar) on Sep 20, 2021 7:00:00 AM - [Tweet](https://twitter.com/share) [![Viviota Makes Sense of sensor data, watch Cole explain in this short video](https://blog.viviota.com/hubfs/Photo%20Sep%2009%2c%2010%2052%2028%20AM.png)](https://blog.viviota.com/ghost-video) [Read More](https://blog.viviota.com/ghost-video) 0 Comments [Click here to read/write comments](https://blog.viviota.com/ghost-video#comments-listing) Topics: [Engineering Data](https://blog.viviota.com/tag/engineering-data), [Analytics](https://blog.viviota.com/tag/analytics), [Autonomous Vehicles](https://blog.viviota.com/tag/autonomous-vehicles), [Sensor Data](https://blog.viviota.com/tag/sensor-data), [Analog Data](https://blog.viviota.com/tag/analog-data), [data cleansing](https://blog.viviota.com/tag/data-cleansing), [Edge Computing](https://blog.viviota.com/tag/edge-computing), [Intelligent Data handling](https://blog.viviota.com/tag/intelligent-data-handling) ## [Smart Grid or Not, We Can’t Mess Around — It's Our Security](https://blog.viviota.com/smart-grid-or-not-we-cant-pussy-foot-around-its-security) Posted by [Patricia Friar](https://blog.viviota.com/author/patricia-friar) on May 6, 2021 4:30:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.viviota.com/hubfs/shutterstock_337711217.jpg)](https://blog.viviota.com/smart-grid-or-not-we-cant-pussy-foot-around-its-security) The complexity of the electric power industry creates enormous opportunity for Fortune 500 companies and promising technology companies. Increased energy demands, capacity limitations, environmental constraints, varying load shapes, distributed generation and the deployment of new smart technologies all come into play. The epic storm in February in our home state, Texas, exemplified the fagile nature of our electric grid and the catastrophic consequences of it failure. While new technologies will be developed to build a robust and resilient 21st Century grid, this new grid is still in its infancy and will take years, most likely decades, to reach that utopia of which we dream. [Read More](https://blog.viviota.com/smart-grid-or-not-we-cant-pussy-foot-around-its-security) 0 Comments [Click here to read/write comments](https://blog.viviota.com/smart-grid-or-not-we-cant-pussy-foot-around-its-security#comments-listing) Topics: [Big Data](https://blog.viviota.com/tag/big-data), [IIoT](https://blog.viviota.com/tag/iiot), [Electric Grid](https://blog.viviota.com/tag/electric-grid), [Real-time computing](https://blog.viviota.com/tag/real-time-computing) ## [Justin Young presents at NI's Global LabVIEW Architect Summit](https://blog.viviota.com/product-verification-accelerating-innovation-webinar-0) Posted by [Patricia Friar](https://blog.viviota.com/author/patricia-friar) on Nov 11, 2020 7:21:00 AM - [Tweet](https://twitter.com/share) Viviota's Senior Architect, Dr. Justin Young, presented this week at the National Instruments (NI) summit for LabVIEW architects.  This annual event brings together top LabVIEW development talent from around the world to share information and exchange ideas to help build best-of-breed LabVIEW applications for the engineering world.  Dr. Young's talk: Migrating a mature application and plugin infrastructure to an architecture based on PPLs covered the following... [Read More](https://blog.viviota.com/product-verification-accelerating-innovation-webinar-0) 0 Comments [Click here to read/write comments](https://blog.viviota.com/product-verification-accelerating-innovation-webinar-0#comments-listing) Topics: [Analytics](https://blog.viviota.com/tag/analytics), [Software](https://blog.viviota.com/tag/software), [LabVIEW](https://blog.viviota.com/tag/labview) ## [Life on The Manufacturing Edge](https://blog.viviota.com/life-on-the-manufacturing-edge) Posted by [Patricia Friar](https://blog.viviota.com/author/patricia-friar) on May 12, 2020 2:23:00 PM - [Tweet](https://twitter.com/share) Around the globe, in practically every sector, manufacturing facilities are undergoing a major transformation. Factory 4.0, Smart Factories, is becoming a reality. Digitization is changing the way we process materials and make products. Data and the intelligence it can provide is proving to be the key to completely reshaping manufacturing. [Read More](https://blog.viviota.com/life-on-the-manufacturing-edge) 0 Comments [Click here to read/write comments](https://blog.viviota.com/life-on-the-manufacturing-edge#comments-listing) Topics: [webinar](https://blog.viviota.com/tag/webinar), [Edge Computing](https://blog.viviota.com/tag/edge-computing), [Factory 4.0](https://blog.viviota.com/tag/factory-4-0), [Smart Factories](https://blog.viviota.com/tag/smart-factories), [Manufacturing](https://blog.viviota.com/tag/manufacturing), [Intelligent Data handling](https://blog.viviota.com/tag/intelligent-data-handling) ## [The Race to Safety, Simulation is the Only Winning Strategy – Webinar 4/21, 11am CDT](https://blog.viviota.com/the-race-to-safety-simulation-is-the-only-winning-strategy-webinar-4/21-11am-cdt) Posted by [Patricia Friar](https://blog.viviota.com/author/patricia-friar) on Apr 14, 2020 11:40:37 AM - [Tweet](https://twitter.com/share) [![](https://blog.viviota.com/hubfs/Crash.png)](https://blog.viviota.com/the-race-to-safety-simulation-is-the-only-winning-strategy-webinar-4/21-11am-cdt) The recent announcement on Reuters outlining the new partnership between GM and Honda, to bring two EV vehicles to market for a safer world exemplifies the pressures automotive manufacturers are under today. [Honda and GM Partner for EV – Reuters, April 2, 2020](https://www.reuters.com/article/us-gm-honda-electric/general-motors-honda-to-jointly-develop-two-new-electric-vehicles-idUSKBN21K3A9)  This announcement is not surprising as it is drafting behind GM and Honda’s current collaboration on autonomous vehicles and fuel cell vehicle technology. The companies worked together on the design of an autonomous vehicle called Cruise Origin for GM’s majority-owned Cruise Automation unit. [Read More](https://blog.viviota.com/the-race-to-safety-simulation-is-the-only-winning-strategy-webinar-4/21-11am-cdt) 0 Comments [Click here to read/write comments](https://blog.viviota.com/the-race-to-safety-simulation-is-the-only-winning-strategy-webinar-4/21-11am-cdt#comments-listing) Topics: [Sensor Data Management](https://blog.viviota.com/tag/sensor-data-management), [simulation](https://blog.viviota.com/tag/simulation), [webinar](https://blog.viviota.com/tag/webinar) ## [Product Verification Accelerating Innovation - Webinar](https://blog.viviota.com/product-verification-accelerating-innovation-webinar) Posted by [Patricia Friar](https://blog.viviota.com/author/patricia-friar) on Feb 18, 2020 3:34:52 PM - [Tweet](https://twitter.com/share) [![](https://blog.viviota.com/hubfs/shutterstock_589267616.jpg)](https://blog.viviota.com/product-verification-accelerating-innovation-webinar) There’s a rumble in the Automotive Industry. A survey of automotive industries stakeholders, conducted by Jabil, showed that automotive companies are shortening product development timelines to meet new market requirements. The automotive industry has undergone a number of industry-shifting developments over the past several years. The introduction of electric vehicles and the continued development of ADAS technologies are leading these transformations. We’ve seen new challengers in the automotive industry popping up, and rapid innovation within leading automotive companies. [Read More](https://blog.viviota.com/product-verification-accelerating-innovation-webinar) 0 Comments [Click here to read/write comments](https://blog.viviota.com/product-verification-accelerating-innovation-webinar#comments-listing) Topics: [Analytics](https://blog.viviota.com/tag/analytics), [automotive industry](https://blog.viviota.com/tag/automotive-industry), [ADAS](https://blog.viviota.com/tag/adas), [Hybrid Cars](https://blog.viviota.com/tag/hybrid-cars), [Electric Cars](https://blog.viviota.com/tag/electric-cars), [simulation](https://blog.viviota.com/tag/simulation), [webinar](https://blog.viviota.com/tag/webinar) ## [Electronic Sound Synthesis & Active Noise Cancellation in Automobiles](https://blog.viviota.com/electronic-sound-synthesis-active-noise-cancellation-in-automobiles) Posted by [Patricia Friar](https://blog.viviota.com/author/patricia-friar) on Apr 2, 2019 7:00:00 AM - [Tweet](https://twitter.com/share) [![Screen Shot 2019-04-01 at 1.35.32 PM](https://blog.viviota.com/hubfs/Screen%20Shot%202019-04-01%20at%201.35.32%20PM.png)](https://blog.viviota.com/electronic-sound-synthesis-active-noise-cancellation-in-automobiles) Car & Driver's March 2019 issue includes an article on sound Active Noise Cancellation (ANC) and Electronic Sound Synthesis (ESS). With the September 2019 deadline looming for auto manufacturers to meet [PEDESTRIAN SAFETY ENHANCEMENT ACT OF 2010](https://www.congress.gov/111/plaws/publ373/PLAW-111publ373.pdf) (PSEA), which governs EV & HEV sound emissions, there is opportunity for new automotive products that detect and emit sound at low speeds in these vehicles (< 18.6 mph). There is also the opportunity for the reverse, removing annoying sounds. Innovative sound creation and sound reduction systems are relying on sensor data to determine what sounds to synthesize and what sound to deaden. [Read More](https://blog.viviota.com/electronic-sound-synthesis-active-noise-cancellation-in-automobiles) 0 Comments [Click here to read/write comments](https://blog.viviota.com/electronic-sound-synthesis-active-noise-cancellation-in-automobiles#comments-listing) Topics: [Sensor Data](https://blog.viviota.com/tag/sensor-data), [Hybrid Cars](https://blog.viviota.com/tag/hybrid-cars), [Electric Cars](https://blog.viviota.com/tag/electric-cars), [ESS](https://blog.viviota.com/tag/ess), [ANC](https://blog.viviota.com/tag/anc) ## [Sneak Peek at NIWeek Sessions: Big Daddy of Big Data & Saving Millions of $ Managing Sensor Data](https://blog.viviota.com/sneak-peek-at-niweek-sessions-big-daddy-of-big-data-saving-millions-of-managing-sensor-data) Posted by [Patricia Friar](https://blog.viviota.com/author/patricia-friar) on Feb 18, 2019 8:45:07 AM - [Tweet](https://twitter.com/share) [![Screen Shot 2017-10-22 at 3.49.58 PM](https://blog.viviota.com/hubfs/Screen%20Shot%202017-10-22%20at%203.49.58%20PM.png)](https://blog.viviota.com/sneak-peek-at-niweek-sessions-big-daddy-of-big-data-saving-millions-of-managing-sensor-data) National Instruments will be hosting their annual customer conference and partner showcase, NIWeek 2019, this year from May 20-23 at the Austin Convention Center. NIWeek draws engineers from across the transportation, aerospace, medical device industries and many others. There are also  a fair number of members of the academic community rounding out the crowd. It is a hub of activity for Viviota customers and partners and a busy time for our team. We were delighted to find out in January that Viviota will be presenting two of the conference technical sessions: [Read More](https://blog.viviota.com/sneak-peek-at-niweek-sessions-big-daddy-of-big-data-saving-millions-of-managing-sensor-data) 0 Comments [Click here to read/write comments](https://blog.viviota.com/sneak-peek-at-niweek-sessions-big-daddy-of-big-data-saving-millions-of-managing-sensor-data#comments-listing) Topics: [Engineering Data](https://blog.viviota.com/tag/engineering-data), [Big Data](https://blog.viviota.com/tag/big-data), [Analytics](https://blog.viviota.com/tag/analytics), [Sensor Data](https://blog.viviota.com/tag/sensor-data), [NIWeek](https://blog.viviota.com/tag/niweek) ## [Electric & Hybrid Vehicles Low Speed Alert Systems - Music to Our Ears?](https://blog.viviota.com/electric-hybrid-vehicles-low-speed-alert-systems-music-to-our-ears) Posted by [Patricia Friar](https://blog.viviota.com/author/patricia-friar) on Jan 24, 2019 4:59:00 PM - [Tweet](https://twitter.com/share) [![Screen Shot 2019-01-23 at 10.50.17 PM](https://blog.viviota.com/hubfs/Screen%20Shot%202019-01-23%20at%2010.50.17%20PM.png)](https://blog.viviota.com/electric-hybrid-vehicles-low-speed-alert-systems-music-to-our-ears) I was reminded yesterday of how cars play a role in our identity, and separately how new auto safety regulations for electric and hybrid vehicles create an opportunity for auto manufacturers to be creative. I was picking up my 2011 Kia Optima Hybrid from a car stereo retailer in Austin, and while I waited, I glanced at the stacks of sub woofers waiting for owners. They ranged in price from $149 to over $1000. Admittedly, my family has installed high-end stereos with sub-woofers in cars ranging from a 1992 5.0 Mustang GT to a Toyota Sienna mini-van, however a low-rider in the showroom brought to mind low-decibel vibrations at intersections when, by chance, I was sitting at a red light alongside a low-rider. The car and the sub-woofer are an expression of the driver and their identity. [Read More](https://blog.viviota.com/electric-hybrid-vehicles-low-speed-alert-systems-music-to-our-ears) 0 Comments [Click here to read/write comments](https://blog.viviota.com/electric-hybrid-vehicles-low-speed-alert-systems-music-to-our-ears#comments-listing) Topics: [Autonomous Vehicles](https://blog.viviota.com/tag/autonomous-vehicles), [ADAS](https://blog.viviota.com/tag/adas), [Hybrid Cars](https://blog.viviota.com/tag/hybrid-cars), [Electric Cars](https://blog.viviota.com/tag/electric-cars) [All posts](https://blog.viviota.com/all) ### Subscribe Here! ### Recent Posts ### Posts by Tag - [Sensor Data (17)](https://blog.viviota.com/tag/sensor-data) - [Analytics (15)](https://blog.viviota.com/tag/analytics) - [Intelligent Data handling (14)](https://blog.viviota.com/tag/intelligent-data-handling) - [Sensor Data Management (13)](https://blog.viviota.com/tag/sensor-data-management) - [Autonomous Vehicles (12)](https://blog.viviota.com/tag/autonomous-vehicles) - [Big Data (12)](https://blog.viviota.com/tag/big-data) - [Engineering Data (12)](https://blog.viviota.com/tag/engineering-data) - [Digital transformation (11)](https://blog.viviota.com/tag/digital-transformation) - [Edge Computing (11)](https://blog.viviota.com/tag/edge-computing) - [Analog Data (10)](https://blog.viviota.com/tag/analog-data) - [Machine Learning (9)](https://blog.viviota.com/tag/machine-learning) - [data cleansing (9)](https://blog.viviota.com/tag/data-cleansing) - [ADAS (8)](https://blog.viviota.com/tag/adas) - [Electric Cars (8)](https://blog.viviota.com/tag/electric-cars) - [Manufacturing (8)](https://blog.viviota.com/tag/manufacturing) - [automotive industry (7)](https://blog.viviota.com/tag/automotive-industry) - [simulation (7)](https://blog.viviota.com/tag/simulation) - [webinar (7)](https://blog.viviota.com/tag/webinar) - [ANC (6)](https://blog.viviota.com/tag/anc) - [Hybrid Cars (6)](https://blog.viviota.com/tag/hybrid-cars) - [IIoT (6)](https://blog.viviota.com/tag/iiot) - [aerospace (6)](https://blog.viviota.com/tag/aerospace) - [Factory 4.0 (5)](https://blog.viviota.com/tag/factory-4-0) - [Smart Factories (5)](https://blog.viviota.com/tag/smart-factories) - [Build Back Better Act (4)](https://blog.viviota.com/tag/build-back-better-act) - [EV (4)](https://blog.viviota.com/tag/ev) - [Electric Grid (4)](https://blog.viviota.com/tag/electric-grid) - [LabVIEW (4)](https://blog.viviota.com/tag/labview) - [NIWeek (4)](https://blog.viviota.com/tag/niweek) - [Real-time computing (4)](https://blog.viviota.com/tag/real-time-computing) - [Software (4)](https://blog.viviota.com/tag/software) - [Viviota (4)](https://blog.viviota.com/tag/viviota) - [ESS (3)](https://blog.viviota.com/tag/ess) - [Sensors (3)](https://blog.viviota.com/tag/sensors) - [COTA (2)](https://blog.viviota.com/tag/cota) - [IoT (2)](https://blog.viviota.com/tag/iot) - [SAP (2)](https://blog.viviota.com/tag/sap) - [Test (2)](https://blog.viviota.com/tag/test) - [U.S. Grand Prix (2)](https://blog.viviota.com/tag/u-s-grand-prix) - [F1 (1)](https://blog.viviota.com/tag/f1) See all - [Home](https://viviota.com/) - [Products](https://viviota.com/products/) - [Solutions](https://viviota.com/solutions/) - [News & Events](https://viviota.com/news-events/) - [Partners](https://viviota.com/partners/) - [About](https://viviota.com/about/) - [Blog](https://blog.viviota.com/) - [Contact](https://viviota.com/contact/) - [Privacy Policy](https://viviota.com/privacy-policy/) - [Terms of Use](https://viviota.com/terms-of-use/) Copyright © 2023 Viviota