Part 3 — The AI Bottleneck Nobody Is Talking About

Viviota and Rockfish Partner to Accelerate AI-Driven Engineering with Real and Synthetic Data

Over the next few weeks, I’ll be sharing a short series of observations from CES 2026 across three themes:

Engineering teams possess an underutilized goldmine in today’s fast-paced industrial landscape: their data. From sensor readings and vibration logs to video, sound, and test metadata, engineering data holds critical insights that can accelerate innovation, reduce costs, and safeguard operations against failure. Yet, a significant portion of engineering time is wasted merely searching for, organizing and wrangling data to make it usable.

The importance of data preparation has grown exponentially with the rise of AI. Data comes in many forms and formats, including homegrown applications, SQL databases, files, sensors, video, and physics-driven analog data. Traditionally, data cleansing is defined as detecting and correcting (or removing) corrupt or inaccurate records from a dataset, table, or database. The data challenge presented is identifying the data's incomplete, incorrect, inaccurate, or irrelevant parts and then replacing, modifying, or deleting the dirty or coarse data.

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Since our company's inception, we have had the privilege of engaging with a diverse range of customers, all grappling with a common challenge-the management of their data. Whether a small business or a large enterprise, the issue of technical debt, a result of short-term thinking about data, is a consistent theme. Technical debt, in this context, refers to the cost that accumulates when short-term solutions are implemented to address immediate needs, leading to a complex, inefficient, and duplicate data infrastructure over time.

This technical debt spawns from a patchwork of applying technologies one by one, reacting to a current need. A prime example is when companies opt for a do-it-yourself plan because they don't have to engage procurement or IT and currently have resources available. Aside from the expanding technical debt, this strategy ignores the ongoing service support issues that cost 10x what an off-the-shelf product when looking at the total cost of ownership.  I have observed extreme examples of this behavior at companies that have been around for many years. The decision to patch things and solve a short-term pain is very tempting. Leaders convince themselves they can do it cheaper and better because it is custom-built for them versus the pain of trying to convince stakeholders to procure a product.

It's clear that addressing and reducing technical debt is not a simple task. It requires a structured methodology for identifying, justifying, and funding new projects. This funding is not just about acquiring technology; it's about generating the emotional momentum needed to overcome the inertia that has built up over many years in replacing outdated technology.

Harvard Business Review[i] reported that cross-industry studies show, on average, less than half of an organization's structured data is actively used in making decisions—and less than 1% of its unstructured data is analyzed or even used at all. 

Traditionally, the data cleansing is defined as the process of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database and refers to identifying incomplete, incorrect, inaccurate or irrelevant parts of the data and then replacing, modifying, or deleting the dirty or coarse data.

This is post 2 in the series on 'The 7 Data Habits of Highly Effective Product Companies'. Tune in to our LIVE WEBINAR '7 Data Habits of Successful Product Companies' - MARCH 31, 11 a.m. CDT

The recent announcement on Reuters outlining the new partnership between GM and Honda, to bring two EV vehicles to market for a safer world exemplifies the pressures automotive manufacturers are under today. Honda and GM Partner for EV – Reuters, April 2, 2020  This announcement is not surprising as it is drafting behind GM and Honda’s current collaboration on autonomous vehicles and fuel cell vehicle technology. The companies worked together on the design of an autonomous vehicle called Cruise Origin for GM’s majority-owned Cruise Automation unit.