There’s a rumble in the Automotive Industry. A survey of automotive industries stakeholders, conducted by Jabil, showed that automotive companies are shortening product development timelines to meet new market requirements. The automotive industry has undergone a number of industry-shifting developments over the past several years. The introduction of electric vehicles and the continued development of ADAS technologies are leading these transformations. We’ve seen new challengers in the automotive industry popping up, and rapid innovation within leading automotive companies.

The emergence of smarter cars means automotive companies are looking for smarter ways to work. And they know getting there requires new efficiencies in their existing design and development processes.

I was struck by a headline in Dataconomy: “German Companies Are Behind on the Trend of using Data to Solve Business Challenges.” Headlines are a hook, but is there truth behind this statement? Well, no, I don’t think so.