Why engineering data preparation is the hidden ROI driver

Engineering data preparation is the systematic process of cleansing, structuring, enriching, and tagging raw test and sensor data so engineers can find, trust, and use it quickly for analytics and AI. Done well, it turns chaotic files and logs into a reusable asset that cuts time-to-insight from days to seconds and unlocks predictive models.

Part 3 — The AI Bottleneck Nobody Is Talking About

Viviota and Rockfish Partner to Accelerate AI-Driven Engineering with Real and Synthetic Data

Walking the floor at CES this year felt like stepping into a future that suddenly arrived all at once. Everywhere you turned, there were robots, intelligent machines, autonomous systems, and increasingly lifelike interfaces. But unlike past years, many of these technologies no longer felt like fragile demos or research experiments.

Over the next few weeks, I’ll be sharing a short series of observations from CES 2026 across three themes:

Engineering teams possess an underutilized goldmine in today’s fast-paced industrial landscape: their data. From sensor readings and vibration logs to video, sound, and test metadata, engineering data holds critical insights that can accelerate innovation, reduce costs, and safeguard operations against failure. Yet, a significant portion of engineering time is wasted merely searching for, organizing and wrangling data to make it usable.

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According to a recent survey, 47% of companies today consider AI/ML as a top priority in 2024. Yet, according to Harvard Business Review “cross-industry studies show, on average, less than half of an organization's structured data is actively used in making decisions—and less than 1% of its unstructured data is analyzed or even used at all.” ¹

This statistic should concern R&D or Engineering decision-makers. Companies are drowning in data, and very few companies can leverage their data because they are stuck trying to find, access, and connect various data sources. So first ask yourself these three questions:

According to a recent survey, 47% of companies today consider AI/ML as a top priority in 2024. Yet, according to Harvard Business Review “cross-industry studies show, on average, less than half of an organization's structured data is actively used in making decisions—and less than 1% of its unstructured data is analyzed or even used at all.” ¹

This statistic should concern R&D or Engineering decision-makers. Companies are drowning in data, and very few companies can leverage their data because they are stuck trying to find, access, and connect various data sources. So first ask yourself these three questions:

Existing testing approaches are time consuming taking several months to run 1000s of tests on 100s of samples. The tests are destructive meaning the batteries tested are not usable when testing is complete. Data collected from testing is only valid for the batch of batteries testes (i.e., they are tied to battery chemistry). As battery consumption increases, the length of time to test batteries becomes critical. If supplies are depleted before testing is completed, the testing results are worthless.